MMOT (Mint Museum of Toys)
Bringing The Past To The Present
The COVID-19 pandemic brought many different sets of challenges to various organizations, and Mint Museum Of Toys (MMOT) was no different. Reaching out to RP, I worked with my classmates to create a digital campaign that would help showcase what MMOT had to offer to the youths of Singapore and help draw attention towards the history that MMOT had to offer.
The idea of a "Race Through Time" was what my team came up with, an amazing race throughout MMOT.
My team's idea impressed, ending up being shortlisted by MMOT. Below are the posters my team came up with to be put up on MMOT's social media pages.
My role in this project was to serve as the market researcher, finding out what other campaigns were ongoing at the time as well as what our target audience looked for when they go out for social activities. I also helped design the banners below, as well as brainstorming the concept of our campaign.
