Yellow Ribbon Singapore

Giving Second Chances

Yellow Ribbon and RP worked together on a 13 week long project together to help create a digital campaign comprising of Instagram posts and stories that would boost Yellow Ribbon's efforts to encourage employers to give ex-offenders second chances in society.

We created pledges, posts that showcased what Yellow Ribbon had done for ex-offenders, and employers showing that there was more to these people than their past.

This was a project that took many sleepless nights, but thanks to the co-operation between the whole team, we managed to get it done.

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I was the head of the marketing team, so I was primarily in charge of the posters and banners that were being created. I allocated work to my teammates, and came up with questions that we had to ask with newsmakers in order to gain some research and gather quotes. 

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As one of the heads, I was also liasing with the clients to see what they wanted for the project. 

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Below are the works that we created for the project, as well as screenshots of them on Yellow Ribbon's page.

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